Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.

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Since the early days of live Internet broadcasts by Ringley and Amanda, the phenomenon of camming has grown to become a multibillion-dollar industry which has an average of at least 12,500 cam models online at any given time and more than 240,000 viewers at any given time.

Camming websites typically fall into two main categories, dependent upon whether their video chat rooms are free or private.

Some fans communicate multiple times a day with models through social media.

Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.

The girls don’t need anybody." Once viewed as a small niche in the world of adult entertainment, camming today has become "the engine of the porn industry", according to Alec Helmy, the publisher of XBIZ, a sex-trade industry journal. Theresa Senft herself became a camgirl for a year while doing four years of research for her 2008 book entitled, Camgirls: Celebrity and Community in the Age of Social Networks.

Senft has described herself as "the first academic camgirl" while becoming a “camgirl writing about camgirls.”"The men I meet online rarely fall into the category of anonymous asses who have abandoned all social etiquette, nor do they resemble the pasty, calculator-wristwatch-wearing forebears of chat rooms past.But since camming only requires a video camera, broadband service, and computer, there has now been a power reversal and it is the female webcam performers who propel the industry while at home.Todd Blatt, who once produced pornographic movies in California and has several Ferraris to show for it, declared: "If you’re the middle guy who has been eating off this industry for 20 years, it’s a big change.The film's director, Sean Dunne, states of the fans, "They said it’s not like a strip club -- it’s like a community, and you feel it when you’re in these chat rooms.It’s a community and entertainment that goes very far beyond sexuality." However Dr.The camera captured Ringley doing almost everything – brushing her teeth, doing her laundry, doing stripteases – and then she broadcast it live over the Internet.