He's just taken up gardening, growing radishes in a planter in his apartment.

Until recently, Igarashi, a 27-year-old Japanese television presenter, would have been considered effeminate, even gay.

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"It's like something's missing with them," said Yoko Yatsu, a 34-year-old housewife, in an interview.

"If they were more normal, they'd be more interested in women.

The short answer is that grass-eating men are alarming because they are the nexus between two of the biggest challenges facing Japanese society: the declining birth rate and anemic consumption.

Herbivores represent an unspoken rebellion against many of the masculine, materialist values associated with Japan's 1980s bubble economy.

"Men today simply can't live that stereotypical 'happy' life." Yoto Hosho, a 22-year-old college dropout who considers himself and most of his friends herbivores, believes the term describes a diverse group of men who have no desire to live up to traditional social expectations in their relationships with women, their jobs, or anything else.

"We don't care at all what people think about how we live," he says.Sam Smith and his boyfriend, Brandon Flynn, put on a smoke show ... The Grammy singer and "13 Reasons Why" star snuck in a quick cigarette break -- and a kiss -- Wednesday night outside of Gemma restaurant in Soho ... PDA was definitely calling -- Sam had just returned from Japan. walking an imaginary runway with different strides. Ryoma Igarashi likes going for long drives through the mountains, taking photographs of Buddhist temples and exploring old neighborhoods.Media Shakers, a consulting company that is a subsidiary of Dentsu, the country's largest advertising agency, estimates that 60 percent of men in their early 20s and at least 42 percent of men aged 23 to 34 consider themselves grass-eating men.Partner Agent, a Japanese dating agency, found in a survey that 61 percent of unmarried men in their 30s identified themselves as herbivores."I spent the night at one guy's house, and nothing happened—we just went to sleep!