A couple of years later he contacted her through a separate dating site to apologise.

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The bod app connects you with other nearby users that might also be on a bad date.

Romantic relationships play a huge part in our physical, social and emotional well-being.

However, should we resort to online dating for the purpose of this? Furthermore, we sign up to several sites at the same time, then the choice increases.

The luxury of this may initially seem appealing, but in reality when faced with making decisions about which item to choose from a large number, we are more prone to make erroneous decisions.

Our decisions are also affected by the way in which choices are presented to us, and in online dating choices are certainly presented differently to how they would be presented in real life. We only get a part impression In face to face interactions we form impressions of others based on their general demeanour and other more subtle behavioural characteristics. This article would be true if it were written in 2010. Perhaps online dating doesn't work for some because they don't know how to do it, their boundaries aren't healthy, or they don't now what they want.

The more information with which we are presented, the easier it becomes to form impressions of others. The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment.

Freelance writer Bensen noted in her article: ‘As Mark Twain so aptly put it: “There ain’t no surer way to find out whether you like people or hate them than to travel with them.”’ Bensen told Life&Style that this was her first foray into online dating.

‘My friends recommended that I add some interest to my life by giving online dating a shot,’ she says.

Her own experience involved dinner with a 35-year-old man she met online.