Some examples include MSN ad Center, MSN Shopping (affiliated with e Bay, Price Grabber and Shopping.com), and the Encarta encyclopedia with various levels of access to information.Since then, has remained a popular destination, launching many new services and content sites.

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Following the launch of Windows Live, the MSN brand took on a different focus.

MSN became primarily an online content provider of news, entertainment, and common interest topics through its web portal, MSN.com, while Windows Live provided most of Microsoft's online software and services.

(That service eventually became known as MSN Dial-up.) The relaunched contained a whole family of sites, including original content, channels that were carried over from 'web shows' that were part of Microsoft's MSN 2.0 experiment with its Internet service provider in 1996–97, and new features that were rapidly added.

became the successor to the default Internet Explorer start page, as all of the previous 'Microsoft Internet Start' website was merged with

In 2012, Microsoft began to phase out the Windows Live brand, referring to each service separately by its individual brand name without any 'Windows' prefix or association.

The new MSN portal features a new version of the logo that follows a style similar to other current Microsoft products.

Other websites since divested by Microsoft include the travel website Expedia, the online magazine Slate, and the local event and city search website

In the late 1990s, Microsoft collaborated with many other service providers, as well as other Microsoft departments, to expand the range of MSN's services.

Some of the original websites that Microsoft launched during that era remain active in some form today.