The group was also informed that its in-store signings and nationwide tour had been canceled, commercials for the album and the music video for "Halls of Illusions" (which had reached #1 on The Box video request channel) were pulled from television, and that the group was dropped from the label.It was later revealed that Disney was being criticized by the Southern Baptist Convention at the time because of Disney's promotion of "Gay Days" at Disneyland, in addition to presiding over the gay-themed television sitcom Ellen.

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Referring to local rapper Esham's horrorcore style, Bruce suggested the band adapt this genre, in a bid to have Detroit represent acid rap, much as Los Angeles represented gangsta rap.

The group agreed, but not to copying the style of Esham closely.

Later that year the group released the self-produced EP entitled Dog Beats.

While trying to get stations to play the single, Bruce learned that one of the stations he and Abbiss visited would be interviewing local rapper Esham, who Bruce considered to be a "superstar"; Bruce had recently begun to collect Esham's albums, as he had done with other local rappers; by the time he had discovered Esham, the rapper had released two full-length albums and three EPs.

Bruce met Esham for the first time at the station and praised him.

Esham wished Bruce well and Bruce gave the rapper a copy of Dog Beats; this began the friendship and professional relationship between Psychopathic Records and Esham's label, Reel Life Productions.

After receiving a positive response, Bruce and Utsler have since continued to spray Faygo onto audiences.

After Battery/Jive Records showed little interest in promoting the album, Insane Clown Posse funded the promotion of Riddle Box independently.

The songs of Insane Clown Posse center thematically on the mythology of the Dark Carnival, a metaphoric limbo in which the lives of the dead are judged by one of several entities.