So, in short, it’s okay to laugh, but keep the rest of your message grammatical and punctuated.

Although the data shows this advice holds true for both sexes, it’s mostly directed at guys, because they are way more likely to talk about looks.

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Our program looked at keywords and phrases, how they affected reply rates, and what trends were statistically significant.

The result: a set of rules for what you should and shouldn’t say when introducing yourself. Let’s go: Netspeak, bad grammar, and bad spelling are huge turn-offs.

A lot of real-world dating advice tells men to be more confident, but apparently hemming and hawing a little works well online.

It could be that appearing unsure makes the writer seem more vulnerable and less threatening. But either way: men should be careful not to let the appearance of vulnerability become the appearance of sweaty desperation: , 23%)!

I was going to write about something else today -- I have a couple of big-concept posts I've been meaning to write up and get around to -- but, heck, the last post I put up was a big-concept post so I figured let's have a quick breather from that and get something a little lighter up first. I've been all too guilty of this myself -- sending super-long messages.

This topic came up as I got to an email from a reader. And what I found was that I was often disappointed -- I'd put all this time and effort into a monster of a message, and then... There are a bunch of lessons I eventually took away from those experiences that I'll share with you today.

Our negative correlation list is a fool’s lexicon: was also a successful word, but much less so (33%).

Scientifically, this is because it’s a little evil sounding.

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