As hurt as I felt and as cynical as I was at points, I made a conscious decision to trust again. It was a long road back for me personally and I had to keep believing that God wasn’t done with me. Our church has never been healthier, larger or more effective. And the opportunities before me have never been greater. In those moments and days where I still don’t feel good, I cling to the hope that the sun will rise again. You can learn more about the High Impact Leader here.

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I’ve heard from more than a few of you who have let me know that you’re in the midst of burnout right now. One day a friend called and simply said “I know you can’t feel it today, but the sun will rise again. Just because he seems silent doesn’t mean he’s absent. I was so physically and emotionally tired when I burnt out. I paid off my sleep debt that month and I always try now to make sure I am not running a deficit. I think for me it was important to discover what I could still do. Because my illness involved my mind, I was tempted to do all kinds of things that could have ruined my life.

Gary summarized how many leaders feel when he wrote in this comment: Oh man. It will.” I can’t tell you how much those words meant to me that day. I slept for about 10 hours a day for a month straight, adding naps to my daily diet on top of that. If I do for a week or two, I pay it off with more sleep. While I personally didn’t take a sabbatical or medical leave (our board offered me one), some may need to. So I took three weeks vacation and came back slowly. I felt like abandoning my calling, running away from everyone I knew and everything I knew, even my wife and kids.

San Francisco-based Wilbur-Ellis admitted that following a review of its facilities – in response to concerns about product mislabeling – it “revealed poor record-keeping and operational processes at its facility in Rosser, Texas, and the mislabeling of pet food ingredients that were sold to companies that formulate food for pets.” But, Wilbur-Ellis hastened to add that although mislabeled, albeit illegal, “the products sold were all commonly used in pet food and safe for pets to consume.” Bishop explained, that when the company learned that Wilbur-Ellis screwed up and had accidentally mislabeled some ingredients, he complained that although Blue was “ordering and paying for 100% chicken meal, at times they were receiving shipments that contained poultry by-product meal.” SELLING THE SIZZLE NOT THE STEAK Contrary to its carefully cultivated reputation for authenticity, Blue Buffalo’s advertising campaign, as it turns out, was built on a claim that should have been verified.

And the image of the little family run business up against Big Pet Food isn’t exactly accurate either: Blue Buffalo is, in fact, owned by a big Wall Street firm and they outsource all their manufacturing, as do most pet food manufacturers.

Blue Buffalo asked the Court for additional time to file an Amended Complaint in the litigation, naming its ingredient suppliers as Defendants.

resize=50,50 50w" data-lazy-sizes="(max-width: 840px) 100vw, 840px" / Blue Buffalo admitted the truth in court yesterday: A “substantial” and “material” portion of Blue Buffalo pet food sold over the past several years contained poultry by-product meal, despite pervasive advertising claims to the contrary.

And while your story might be different, I offer them in the hope they might help you even in some small way: This was hard. When you admit it to others, you also finally end up admitting to yourself. You need to talk to your doctor and to a trained Christian counselor. One of the contributing factors to my crash was a few relationships (not my family) in which trust was broken. It took me almost 5 years to feel like ‘myself’ again (a new self for that matter). I’m praying for you today and I hope that in some small way this helps those of you who are defeated, discouraged or believe it’s over. It’s given them practical strategies they can customize to get time, energy and priorities working in their favour.

I did, and eventually, the feelings of intimacy return. On my first week back in the office, it took my longer to write a three line email than it took me to write this entire blog post, but I focused on doing what I could.

Bishop realized that getting into the pet food market by starting small with contract manufacturers making the product was a no-brainer and that all one had to do was, “Slap on a good label, come up with a slogan, and off you go.” He already knew it would be a cinch to pull the wool over consumer’s eyes, because, as he said, “There were already a lot of smoke and mirrors in how pet food was advertised, and that was the sort of stuff we were good at.” Being the consummate ad man, one who might still believe that any publicity is good publicity, one can’t help but speculate that the wily Bishop has lured Purina into a fight where attention is the real objective.