Dating Match redefines how potential partners date, meet, flirt and ultimately find love online.

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Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.

The two later attended USC together and entered the Internet entrepreneurship field.

Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.

Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.

Whether you’re looking for Christian singles, Afrikaans singles, companionship, dates or a long term relationship, you’re able to browse, chat and interact at your own pace, without all the awkwardness of a blind date, speed dating or awkward courtships.

With clients from many different niches from senior dating to Christian dating, South Africa now has easier access than ever before to the world of elite dating and matchmaking.

After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.

Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.

The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.

It then allows the user to either swipe right or left.

Tinder says that Super Likes makes it three times as likely for users to find a match.