"Dating sites will ask: how generous are you on a scale of one to five - are you Father Christmas or are you Scrooge? “In psychology, neuroscience developed implicit personality tests, in which you see stimuli on a screen and your brain’s reaction time is measured and through that we can associate certain traits, accurately and within a few minutes.Who’s going to owe up to being Scrooge on a dating site? This is what we match people through." But before I can test out my new-found skills on an unwilling victim, I've got to actually acquire some."I thought a Tamagotchi-style virtual girlfriend would be quite cool." The app teaches the player to flirt by going on a series of virtual dates, taking you through the stages of approaching and attracting, then seducing and moving into a committed relationship with a mate.

In 1928 Herbert Hoover promised voters a chicken in every pot and a car in every garage.

Today these disgruntled men feel entitled to an artificially constructed, communist SMP, where every man is entitled to a minimum of one perpetually eager vagina. [Women] are The Choosers, the gatekeepers to the Promised Land (which is to say, vaginas), cruel temptresses who taunt men by being attractive and yet unavailable.

Because sex is so much more easily attainable for women – or so the conventional wisdom goes – they have luxury of being able to define the standards which men must meet, wantonly cutting off men who are not rich, tall douchebags with square jaws and fast cars.

Men feel helpless; they feel that they are forced to leap through hoops in order to win women’s approval and hope that she will pick him against all odds. In fact, not only is the idea that women somehow control all the power in sex and dating not true, but it’s a case of people asking the wrong question.

When I was asked if I was up for entering the 'dating eco system' and experience 'flirtual reality', I must admit to being somewhat sceptical.

I've been on a date before, I thought, I know how to talk to boys.

"I felt the online dating industry is not doing a good job; they’re just acting as a broker to introduce two people and that’s the end of their involvement," says Seb.

"They’re not actually helping you treat the root cause; why are you on this dating site, how are you having problems in real life when it comes to flirting and dating?

Further i Phone and Android versions will be coming soon The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.

How will the story stack up against the greatest films about business?

The problem is that men are viewing women through the prism of the male experience: the goal of getting sex as quickly as possible, as easily as possible.