The entrepreneurs behind these social dating services hope that marrying users' offline identities with their online personas will dissuade people from making inappropriate advances, and take some of the awkwardness out of meeting people face-to-face.

2012 network of members and free dating site-65

But recent research suggests that their love-engineering is about as foolproof as flirting with random people at a bar, and a new breed of dating sites are using social networks, rather than science, to help singles find romance.

Online dating services such as the and are looping singles' friends into the matchmaking process in an effort to connect people to each other's acquaintances and keep suitors from weaving the kind of elaborate fictions that characterize many profiles on traditional dating sites.

"It just takes the stigma attached to online dating -- ‘Is this person really who they say they are?

' -- and melts it away when you realize you know someone in common," said Brian Bowman, CEO of the Complete. "It's like you met them through a friend." The Complete.

This unique combination of interest matching and identity auditing helps singles make more meaningful and informed connections.

As the Internet moves towards hyper-personalization, the is poised to let singles tell the complete story of who they are, with all the aspirational subtleties and interest nuances that can’t be captured on a check list.

, and Shashikant Joshi (CTO), former Founder/CTO Perfode, the startup team and Board of Advisors include Fran Maier, Co-founder of Match.com, Trish Mc Dermott, former VP Public Relations Match.com, and other former and Internet executives.

For years, online dating sites have promised that their almighty algorithms could turn strangers into soulmates.

"You can't put up a fake picture and misrepresent yourself on Facebook when you have 600 friends," said founder Justin Krause.